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" The biggest thing failing table tennis today at all levels in the UK is the lack of effective marketing. What is the point of owning a great product and no one knows about it. This was a statement I made to a coach 2 years ago and now I live to see him dominating social media with the work he is now doing. You must not underestimate the power of effective marketing and those who can help you to achieve it.

I have been marketing for over 10 years now mainly in the events sector, but I picked up many skills and learnt effective strategies to get you or any products known." 

  • What is the importance of marketing?

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers


  •  How do consumers benefit from marketing?

Develops lasting relationships with your audience. Improves brand awareness and recognition. Creates loyalty and trust, with both your current customers and prospects. Helps you to build authority and credibility.


  • Why should marketing focus on the customer?

Customer focused marketing is the process of determining customer needs and wants in order to drive the working force behind the company's products or services. ... Managers identify their target market and create strategies in order to reach those customers.


  • Why is the consumer so important?

The role of a consumer (or of consumers in general) is important in an economic system because it is consumers who demand goods and services. When they do this, they make it so that other people can have jobs making the goods and services the consumers want.


How about getting yourself, a club or even a product promoted?


Elroy Edwards